Maria MontessoriAbul-Qasem FerdowsiAlbert EinsteinLudwig van BeethovenPaulo FreireTadao AndoDemis HassabisMaryam MirzakhaniMaria MontessoriAbul-Qasem FerdowsiAlbert EinsteinLudwig van BeethovenPaulo FreireTadao AndoDemis HassabisMaryam MirzakhaniMaria MontessoriAbul-Qasem FerdowsiAlbert EinsteinLudwig van BeethovenPaulo FreireTadao AndoDemis HassabisMaryam MirzakhaniMaria MontessoriAbul-Qasem FerdowsiAlbert EinsteinLudwig van BeethovenPaulo FreireTadao AndoDemis HassabisMaryam Mirzakhani
Maria Montessori
Maria Montessori
Maria Montessori

Maria Montessori

1870 - 1952

Italian physician and educator best known for the philosophy of education that bears her name, Montessori education, which is based on self-directed activity, hands-on learning, and collaborative play.

Education
Muhammad AliDr. Virginia ApgarReshma SaujaniDr. Wilder PenfieldSerena WilliamsZaha HadidNina SimoneToni MorrisonMuhammad AliDr. Virginia ApgarReshma SaujaniDr. Wilder PenfieldSerena WilliamsZaha HadidNina SimoneToni MorrisonMuhammad AliDr. Virginia ApgarReshma SaujaniDr. Wilder PenfieldSerena WilliamsZaha HadidNina SimoneToni MorrisonMuhammad AliDr. Virginia ApgarReshma SaujaniDr. Wilder PenfieldSerena WilliamsZaha HadidNina SimoneToni Morrison

Great minds think
differently.

We measure the difference.

Contact Us

Built by neuroscientists. Powered by cognitive AI.

The CogMap Ecosystem

Our suite of cognitive assessment and insight tools designed for different performance contexts

cog
Edge

Identifies talent that mirrors the cognitive traits of your top performers.

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cog
Well

Monitors mental wellbeing and detects early signs of burnout, fatigue, and overload.

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cog
Fit

Tracks day-to-day cognitive readiness to support sharp thinking in elite sport and safety-critical roles.

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Inside the Engine

Our platform measures and maps cognitive abilities through gamified assessments. Hover over the icons to explore the modules that power our engine.

Grounded in World-Class Neuroscience

Built on decades of peer-reviewed research in cognition, neuroscience and psychology

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One brain system judges time, space, and numbers; fundamental for cognition.

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Peer-reviewed research in neuroscience, cognition and psychology

Featured in:

Nature Neuroscience, Current Biology, Trends in Cognitive Neuroscience

Core Team

Dr Javid Farahani
Dr Javid Jafari Farahani is a neuroscientist and entrepreneur specialising in applied cognitive assessment in sport, education and business. His PhD research at UCL explored decision‑making in elite athletes, and led to collaboration with Premier League clubs and national governing bodies. He has since co-founded CogMap, developing cognitive testing and AI‑based insights for high‑stakes roles across sectors. He continues to publish in the neuroscience field, with research on dynamic decision‑making under pressure, and works closely with elite performance teams and organisations.

Dr Javid Farahani

Builds from neuroscience

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Elite PerformanceDecision Making
Prof Vincent Walsh
Professor Vincent Walsh is Professor of Human Brain Research at UCL and head of the Applied Cognitive Neuroscience group. His research focuses on visual cognition, brain stimulation (TMS & DC), neural plasticity, and decision-making under pressure. Professor Walsh has worked at the intersection of science and performance, advising elite sports teams, corporate groups, and interdisciplinary ventures on brain-based performance enhancement.

Prof Vincent Walsh

Defines scientific excellence

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LearningPerformance
Dr Gabija Toleikyte
Dr Gabija Toleikyte is a neuroscientist, lecturer in psychology, performance coach and author. She completed her doctorate at UCL, investigating neural mechanisms of memory and spatial navigation; her work has been published in top neuroscience journals, including Nature Neuroscience. In recent years, she has delivered neuroscience seminars to organisations and individuals, worked as a performance and wellbeing coach, and written a book titled "Why the Fck Can’t I Change?".

Dr Gabija Toleikyte

Delivers applied insight

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MemoryWellbeing

Consultants & Partners

Vincent Legros

Vincent Legros

Elevates executive performance

CoachingWellbeing
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Dr Clarisse Aichelburg

Dr Clarisse Aichelburg

Maps memory to action

MemoryPerception
LinkedIn
Mona Johansson

Mona Johansson

Rewires minds for performance

PerformanceResilience
LinkedIn
Dr Nasser Siabi, OBE

Dr Nasser Siabi, OBE

Champions inclusive cognition

InclusionDiversity
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Want to join us?

From neuroscience and AI to coaching and game design, we welcome experts shaping the future of cognitive insight.

Assessment Meets Insight

Our integrated platform tools for measurement and analysis

cogLab

cogLab 1.3

An interactive measurement platform with gamified modules designed to assess cognitive abilities in an engaging way.

cogDash

cogDash 1.3

Insight dashboard for talent mapping, team analytics and benchmarking with powerful visualisation tools.

Our Global Reach

Trusted by teams worldwide to decode cognition at scale.

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Teams benchmarked

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Cognitive profiles mapped

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Countries reached

Selected Elite Sports partners

Selected Enterprise partners

In the media

Recognition and coverage from industry leaders

BBC TopGear

BBC TopGear

Masterminds: thinking like a champion

F1 World Champion Nico Rosberg reveals how cognitive skills like focus, impulse control and decision-making under pressure define elite performance...

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TheGuardian

The Guardian

Struggling to be productive at work? Take a neuroscientist's advice

Understanding how the brain works can unlock its potential. Reduce stress, stop multitasking and break jobs into small steps, says Dr Gabija Toleikyte...

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British Safety Journal

British Safety Journal

Neuroscience: how it can support employee health, safety and wellbeing

Javid Farahani explains how tools like chronotype alignment, fatigue monitoring and cognitive assessment can boost safety, wellbeing and performance...

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What Our Partners Say

Josh Ewens
West Ham United
Sport

Josh Ewens

Head of Sport Science and Innovation

CogMap helps us measure the mental edge of elite players and track cognitive fitness across the season.
PerformanceCognitive Fitness
LinkedIn

FAQ

CogMap is a cognitive insight platform that reveals how people think. We measure decision-making, focus, memory, and more to help you hire smarter, build stronger teams, and identify elite potential.

Skills tests show what someone can do. Personality tests suggest how they might behave. CogMap goes deeper, measuring real-time cognitive performance - how someone processes, reacts, and makes decisions.

No. CogMap is not designed to train or improve cognitive ability. It is a measurement and insight platform. Our goal is to help companies understand talent, not to alter it.

CogMap is used by forward-thinking companies, elite teams, and organisations that need to make high-stakes people decisions - from hiring and team design to cognitive wellness.

Most assessments take under 20 minutes. There’s no setup, no software to install - just a secure link and a browser. You can start generating insight within a day.

See full knowledge base

Let's talk.

Speak to our team and learn about using CogMap to make better talent decisions.

Contact Us